Big data

The number of people that use internet increases day by day. Nowadays people can have access to the internet wherever they are using different kinds of technology such as cellphones, tablets, video games, computers and many others. This huge increment of internet users is creating a big concentration of data that is being called Big Data.

When you are using the internet for whatever it is the reason, you are generating a lot of data about what you are seeing or searching and creating Big Data.

The real issue about Big Data is not the huge collection of data that is being done but what is going to be done with all this information. The organisations (or whoever controls it) have to know how to make as best decisions as possible.

Gather data can be very useful and helpful for the human kind. With all of this it is possible to get and understand values that can help organisations to act the way community need them to, for example, modify some things to avoid traffic, identify the worst healthy problems and try to solve them or at least reduce some of the problems people may have.

Companies like Ford and Nike  has a team to analyse the results of analysis of Big Data to create new products to their users. They are using the analysis of Big Data with sustainability. Ford, for example, created a new model of car for 2015 that is lighter, uses aluminium alloy components and a new engine that reduces fuel usage. And Nike after a big data analysis found new alternatives to the usage of their materials. They are now using new resources for their production.

Amazon, as well, are using the Big Data generated by its users to improve their customer service. They have all the information about the user they need. Since name, address, phone number and email to what products they have searched and bought. They are using all this data to create a relationship with the user when he/she contact them for some reason.

Big Data and Metadata (that is the information behind all these data) can be one of the biggest things to help changing the future of the world to good if we know how to utilize this powerful tool.

Sources:

http://www.sas.com/en_us/insights/big-data.html
https://en.wikipedia.org/wiki/Big_data
http://www.theguardian.com/sustainable-business/ford-nike-big-data-smart-sustainable-design
http://www.fastcodesign.com/1669551/how-companies-like-amazon-use-big-data-to-make-you-love-them

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